About

As an active leader in the digital marketing, live experience, content production, and technology communities, Heather’s primary mission is to bring clients closer to the future. And she does this by coloring outside the lines with smart technology solutions that lead to true, augmented experiences rooted in human insights.

Heather deepens and expands innovation, technology and production capabilities across digital, broadcast, video/film, branded experience, and experiential platforms of advertising agencies, Fortune 500 corporations, luxury brands, retail, and technology service organizations.

Her passion for changing digital and physical landscapes, technical innovations, and creative solutions that push technological limits and spur meaningful change is reflected in how she lives her daily life. It has also come to life in innovative work with clients, recently including PayPal, Verizon, American Express, Eli Lilly, Bentley, Coca-cola, Ferrari, Glenfiddich, Patron, Samsung, Porsche, Grey Goose, Aimmune, Charter Communications/Spectrum and Palo Alto Networks.

Heather leads production at RAPP NY, as SVP, Executive Producer. Previously, she has led Innovation, Technology, Digital, Content and Integrated production teams within many arms of IPG’s network (Momentum, MRM, FCBi, and Zentropy Partners), as well as BBDO, Ogilvy, Grey, and Digitas. She has also worked as an Independent Innovation Consultant for several organizations.

PRESS & SPEAKING ENGAGEMENTS 

RECENT PRESS

• Understanding the Pandemic’s Impact on the Production Industry: By Heather Salkin

• AdForum: Still Paving The Path: Heather Salkin, RAPP “One word: Mansplaining. We should all get together and write a book about this one.”

• AdWeek: RAPP Hires Executive Producer As Part Of Leadership Restructuring In New York

• BizBash: What Music Festival Trend Has Worn Out Its Welcome

• Digiday: One Agency’s Staffers Use A Screen-Carrying Robot To Be In Two Places At Once

• Emarketer: Marketers’ Roundtable: How Virtual Reality Is Changing The Business Of Retail - And What's Stalling Adoption

• Bizbash: Rating The Pyeongchang Olympics: Event Producers Give Opening Ceremony A B+

• Sports Business Daily: Sports Marketing Symposium: Day 3 Wake Up

• Bizbash: Bizbash Live, Workshop Series: Using Technology To Set The Rhythm Of Innovation

• Bizbash: Rating Super Bowl Li: Producers Give Lady Gaga Halftime Show A B+

RECENT SPEAKING ENGAGEMENTS

• NFL Club Summit, Chicago, IL: Presented to Sales and Marketing heads of every NFL team/club: Current Trends in Activation Technologies

• Sports Business Journal - Sports Marketing Symposium, New York, NY: Featured Interviewer “Embracing New Technologies to Create Immersive Experiences for Consumers”

• League of Leaders, Path to Purchase Convention, Fort Lauderdale, Fla: Co-created and led “Cognitive Intelligence Platforms for CPG” session with IBM

• BizBash Live, New York, NY: Created and ran workshop: Using Technology to Set the Rhythm of Innovation

• Penske Summit, Phoenix, AZ, : Virtual Reality Panel: Panelist in VR session representing Verizon on how to elevate the fan experience: Virtual Reality in Sports

• Enterprise Ireland: Ongoing Advisory role and participation in various annual events, including:

  • Irish Government Advertising and Branding Tech Start-up Showcase - Advisory Board Panel and Break-out session moderator

  • Irish Adtech Innovation Forum – Panelist, and Hosted Adtech Innovation Forum for Digital Innovation Immersion

• CES Virtual Reality Developer Event, Las Vegas, NV: Hosted a networking event and HTC Vive Demo space for Virtual Reality application developers